Art is consistently both published and mentioned in a number of industry publications.
It’s been my honor to serve as IHRSA’s chairperson for the past two years, and I look forward to serving our industry for years to come. In parting, I offer these thoughts about the biggest challenge that we’re facing going forward—our own inactivity.
I’m certain that those of you who attended IHRSA’s 31st Annual International Convention and Trade Show in Los Angeles have since been anxious to implement the many wonderful ideas that you learned about there. By all means, embrace them … but ask yourself these questions before moving ahead.
A letter to the editor in the December issue of CBI caught my eye. The writer, Michelle Segar, suggested that our industry has a branding problem. Rather than positioning exercise as medicine, she said, we should rebrand it as something that “enhances the most compelling aspects of daily living.”
There’s an aphorism that China’s Deng Xiaoping used following the death of Mao Tse-tung in the 1970s, that applies, in some respects, to our industry: “The color of the cat, black or white, does not matter; a cat that catches mice is a good cat.”
The anticipation grows as IHRSA’s 31st Annual International Convention and Trade Showapproaches. It becomes especially exciting when I consider the seventh edition of the Bash for Augie’s Quest. For this year, the Bash, while remaining focused on Hope, will spotlight a striking Success.
Approximately 32 years ago, I posed a novel notion to some cardiologists and cardiac surgeons: Wouldn’t it be better to invest more to try to prevent severe coronary conditions or delay the onset of coronary disease rather thanfocus primarily on repair and rehabilitation after the disease had developed?
Now, as dusk settles upon 2011 and a new dawn rises on 2012, it’s a good time to reflect on our blessings and achievements. I’d like to serve as a catalyst for this process by sharing some industry accomplishments for which I’m particularly thankful.
The question is quite simple: Which is more important to an organization’s success—acquiring great individuals, possibly at the expense of having a cohesive team; or developing a great team, but, possibly, a team consisting of less talented people?